Certis24 uses its extensive partner and contact network in Asia-Pacific to offer eCommerce market entry research, analysis and implementation strategies into the fast-growing consumer-oriented markets of the region.

Particular focus is on South East Asian economies including India, Indonesia, Japan, South Korea and Thailand.

Our partner network in Australia and New Zealand also offers postal and parcels operators opportunities for market entry through new distribution models.

Asia Pacific

India

  • Population: 1.28 billion
  • 354 million internet users by June 2015
  • Mobile penetration 899 million (71% of population), projected to grow by 71% CAGR between 2012-2016
  • 128 million e-shoppers by 2018
  • eCommerce revenue increased to US$14.9bn (2014) – up 85% from 2013
  • Most popular online categories are: Consumer Electronics/Video Games, Apparel and Footwear and Media Products
  • Top countries from which Indian online shoppers purchase: U.S., U.K., China, Hong Kong

Australia

  • Population: 23.8 million
  • 21 million internet users (2015) = penetration level >80%
  • 62% of Australian mobile owners are internet connected smartphone users
  • Retail eCommerce sales projected to grow from AUD10.7bn in 2015 to AUD14.5bn in 2018
  • Average online spend in 2014-14 was AUD2,616
  • Australia’s high de minimis level has stimulated cross-border eCommerce – expected to reach AUD16.6billion by 2018
  • Australia is in the global Top 10 for eCommerce sales
  • Top countries from which Australian consumers purchase: U.S., U.K., China, Hong Kong, Canada

Japan

  • Population: 127.3 million
  • Number of households: 54.4million
  • Number of e-connected households: 46.9million
  • Internet penetration: 86.3% (2013)
  • eCommerce turnover (2013): US$136.7 billion
  • Average online spend /shopper: US$1,808 (2013)

Singapore

  • Population: 5.1 million
  • Internet penetration: 97% (2015)
  • eCommerce turnover (2015): US$2.6bn
  • Online shopping penetration: 89%
  • Average online spend /shopper: US$900 (2013)
  • Demography lends itself to cross-border shopping
  • Most popular online product categories are Apparel and Footwear, Travel and Electronic Products

South Korea

  • Population: 50.1 million
  • Online population: 42.4 million
  • eHouseholds: 16.6 million
  • Number of e-shoppers: 24.4 million
  • B2C eCommerce turnover (2014): US$21.3bn
  • Average online spend /shopper: US$829 (2013)
  • Luxury sells in South Korea
  • Most popular online product categories are Apparel, Footwear and Homeware

Indonesia

  • Population: 250 million
  • 4 million households & 39.4 million internet users
  • B2C eCommerce sales reached US$ 10 billion in 2015, up from US$ 3billion in 2014
  • eCommerce growing due to logistics challenges and traffic congestion issues
  • High value goods are sought after from overseas
  • Most popular online product categories are Apparel, Tickets, Consumer Electronics and Books

Thailand

  • Population: 67 million
  • Internet penetration: 20.1 million persons (=29.7%)
  • Online shoppers: 7.3 million (2014)
  • eCommerce penetration reached 11% (2014)
  • Online spend reached 30% of retail sales (2014)
  • Cross-border purchasing from non-Thai websites reached 31.5% of online sales 2014
  • Top countries from which Thais buy are: Japan, China, Malaysia, the U.S. and South Korea
  • Most popular online product categories are Toys, Gifts Apparel and Consumer Electronics

For further information on how Certis24 can assist you, please contact chris@certis24.com.