Europe
Market entry research, analysis and implementation services are provided for international brands, marketplaces and eCommerce retailers seeking access to Europe’s consumers and distribution market places.
Certis24 offers overseas international postal, parcels, transport and logistics organizations opportunities to access new channels of distribution through Europe’s well-established distribution channels in the key markets.
Our extensive network of contacts and long-established relationships with parcels companies and logistics operators enables rapid and cost-effective access to key markets.
Strategic consulting and implementation services are an area of specialization into Europe’s well established eCommerce markets for online sales. Snapshot details of the main markets are shown below.
Europe
- Europe has a population of 500 million inhabitants
- eCommerce turnover in 2014 reached Euro 363.1billion
- 3% growth compared to 2013
- Europe’s eCommerce GDP represents 2.2% of all retail sales (and is growing rapidly)
- Average eCommerce spend per capita in 2013 reached Euro 1,376
- 69% of Europeans use the internet and mobile penetration is growing strongly
- Share of European eCommerce market:
Share of European eCommerce market
- U.K. – 29.4%
- Germany – 17.4%
- France – 14.0%
- Russia – 4.2%
- Spain – 3.9%
- Italy – 3.1%
- Austria – 3.0%
- The Netherlands – 2.9%
- Switzerland – 2.8%
- Finland – 1.8%
- Rest of Europe – 17.5%
Germany
- Europe’s largest economy
- Population: 81 million
- The digital economy represents an online retail spend of c. Euro 50bn (2015)
- Average online spend ranges from Euro 650 – Euro 1300
- 75% (58.2 million) of Germans have purchased online, 46% have made a purchase cross-border at some time from a foreign website
- 39% have used mobile to purchase goods and services
- Main online product categories are: Clothing/footwear, books, home electronics, cosmetics, media products, sports and leisure, home furnishings
- Top 3 commodities bought cross-border are: Apparel/Footwear, Home Electronics and Media Products
- Top 3 countries from which Germans buy are: U.K., U.S. and China.
- Top 3 intra-European countries from which Germans buy are: The Netherlands, U.K. and Austria
France
- Europe’s 3rd largest eCommerce economy behind the United Kingdom and Germany
- Population: 66 million
- eCommerce turnover in 2015 was Euro 65 billion
- eCommerce spend per capita reached Euro 1,503 (2014)
- 34 million active online users of whom 80% are online shoppers
- Top online product categories are: Apparel / Fashion, Consumer Electronics, Health & Beauty, Home Decoration and Games & Toys
- Top cross-border countries French buy from:
- Germany – 41% of online shoppers
- U.K. – 29%
- Belgium – 15%
- U.S. – 9%
- China – 7.9%
Italy
- Population: 59.8 million
- eCommerce turnover reached Euro 12 billion (2014)
- eCommerce spend per capita reached Euro 900 (2014)
- 30% of all Italians shop cross-border due to lack of domestic product availability
- Top online product categories are: Consumer Electronics, Apparel & Fashion, Media Products, Food & Drink, Health & Beauty
- Top cross-border countries Italians buy from:
- U.K. – 12.5% of online shoppers
- Germany – 9.6%
- U.S. – 8%
- France – 5.8%
- China – 5.4%
Spain
- Population: 46.7 million
- eCommerce turnover reached Euro 14.4 billion (2014)
- largest eCommerce market in Southern Europe
- eCommerce spend per capita reached Euro 842(2014)
- 241 million online transactions in 2014
- mCommerce booming and worth Euro 3.1 billion in 2013 – up by 22.27% compared with 2012
- 2014 – 43.7% of online purchases were from cross-border websites
- Top online product categories are: Music and Media, Products and Apparel & Fashion